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Click Fraud, As High As 20%
Although the exact number is unknown professionals agree it could range from a few percentiles up to 20%. As PPC prices rise so does the risk of Click Fraud.
Ken Miller, CEO of Anchor Intelligence states:
"We predict that click fraud will increase in 2009, as more ad dollars move from branding to performance-based advertising. Much like spam volume grew as email volume increased, we believe click fraud volume will grow in tandem with increases in CPC/CPA ad spend. As click fraud grows, it will reduce advertiser ROI, which will in turn lead marketers to become increasingly concerned with click fraud in 2009. If marketers begin to see drops in ROI due to click fraud, this could adversely affect online advertising growth - much the way ID theft affected online commerce in the early days"
Click fraud is becoming a serious problem for PPC companies. Since they do hear about it on a regular basis, often they will refund money for fraudulent clicks when presented with strong evidence. Having independent data from a 3rd party that you can present is extremely important as refunds varies on a case by case basis.
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Read some of the reviews from satisfied customers. Feel free to visit their websites and inquire about Web-stat.com, don’t just take our word for is find out whats our customers say.
Aldebaran Consulting & Website Design
I strongly recommend Web-Stat to all of my clients - having a website without Web-Stat is like trying to drive a car blindfolded! Okay, so it's not that dangerous, but it you get my point. Without Web-Stat, you have no idea how your website is actually performing, whether you're interested in organic search engine results, or pay-per-click traffic. And not only are that stats really easy to understand, the customer support is simply fabulous !
Jill Olkoski
AldebaranWebDesign.com
IDEAS4, Inc.
We are a web development and marketing firm representing many companies looking for detailed, but easy to understand website statistics. Web Stat provided our clients a clean, easy to manage interface for watching their stats and traffic patterns. Although we've spend hundreds of dollars on a server-side statistics programs, we've found that Web Stat is by far a better solution. We're in the process of adding our entire client base into the Web Stat tracking system.
We've also been able to track our Google and Yahoo ad visits in a very clear way, providing us a window into the accuracy - or errors - in Google's reporting system. For that alone - it's worth the money.
For the low price, it's been a hugely popular application for all of our clients.
Art Fyvolent
www.ideas4.com
Police Motorcycle Historical Association
Dear Web-Stat / we tried your webstats on our website main page and it worked great. We have a free classified section of the site and are continually being spammed by fraudulent emails from Nigeria etc. You program helped us track the IP address and lock them out of the website. We don't have the funds to purchase the program, but I would recommend it to all. Thanks again for the 30 free trial. Kindest Regards
Bob Harper
www.pmha.net
Ralston Gudgeon
At the end of 5 years using your service for a variety of different sites, I just wanted to thank you for the excellent quality and reliability of your product. Looking forward to the next 5 years.
Bob Cram
Ralston Gudgeon
www.ralstongudgeon.com
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